Miller, David, and William Dinan (2007) ‘Public Relations and the Subversion of Democracy’ in Miller and Dinan (eds.) Thinker, Faker, Spinner, Spy: Corporate PR and the Assault on Democracy . London: Pluto Press Miller and Dinan outline Grunrig’s four-part model of PR, which acknowledges undemocratic practices, but suggests that PR has moved on to more legitimate approaches: “It distinguishes ‘press agentry’ , which is most commonly identified with promotional media work; ‘public information’ , which uses one-way communication to promote a given message, perhaps in the public interest; the two-way asymmetrical model , in which feedback and perhaps market research and public opinion polling are used to manipulate audiences more effectively; and a two-way symmetrical model which is alleged to help ‘create mutual understanding’ between an organisation and its publics.” (Miller and Dinan 2007: 16) Which of the above categories would you place the followin...
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